31. October 2008
We won Best Use Of Multiple Channels at this year's IMAAs for our Creme Egg campaign. You can check it out on the IMAA site here. It was great work to be involved in and we had an absolute ball doing it. Props to our friends on the account at Starcom and Publicis and to our fantastic clients at Cadbury.
30. October 2008
It's been a great year for us here at CMW. We've picked up awards from DMA, NMA, IDM, CiB and MCCA, we've won some fantastic new accounts including the integrated Lotus account, the entire M&S CRM business, Department of Health’s harmful drinking campaign, a place on the 2012 digital roster and major projects from Santander, Visa and Direct Travel Insurance. We've made some big hires too. Creative Directors Jamie Bell and Iain Hunter join from Wunderman, Head of Digital Planning Steve Taylor arrived from Saatchis and Claire Wright and Matt Klippel joined from Proximity to take up the roles of Client Services Director and Technical Director respectively.
And now CMW has been shortlisted for Marketing magazines's DM agency of the year and Campaign's Direct Agency of the Year.
Keep your fingers crossed for us.
24. October 2008
Jamie Bell (no, not that one, the other one - the really cool, talented, award winning one) and Iain Hunter (equally cool, talented and award winning) are joining us here at CMW towers. They've bought a brand new dictionary and we've got all the coloured pencils sharpened ready for them. To say we are over the moon is a significant understatement - we're beside ourselves with excitement! They'll be taking charge of our creative department, as reported in Campaign, and we're certain this will mark the start of a wonderful new phase for CMW pushing our creative even further forward.
22. October 2008
We're loving the campaign Microsoft are running - well, it's at least caused heated debate between our Mac-mads and the Windows-wed. The campaign site allows you to join a gallery of folks testifying in video and still images that they are a PC user and also stating another fact about themselves - tapping into that all important need to self-brand, join tribes and promote one's image, voice, ability to play bohemian rhapsody on the spoons etcto the world. We all know Macs and Mac people are uber-cool and MS can never(?) take that on. So this campaign very cleverly starts with something Microsoft can own. The fact that the vast majority of computer users doing use a MS powered PC. It celebrates both their ordinaryness diversity, and significance. It's great. Once you've uploaded your photo or video to their gallery they moderate the assets then send you a link so you ca see yourself starrring in an ad. Here is our very own Steve Taylor, starring thus.
10. October 2008
Martin, our MD and Ben, our Planning Director wrote an essay for the Campaign supplement on Direct Marketing that recently appeared. It looks at the issue that the rise of 'digital' as a marketing channel is coinciding with threat of recession. In their essay they argue that agencies can deal with both challenges by avoiding lazy formulaic thinking and instead of viewing the crunch as a negative, flip it round and find the opportunities it presents. You can read the whole essay online at the Campaign site here.