14. December 2009
In this week's Campaign we were ranked in 2nd place for Direct Agency of the Year (up 3 places from last year's fifth place). We scored highly across every category: client retention, creativity, new biz wins, financial and general agency management, and innovation. So we're absolutely chuffed with the success, but determined to try even harder next year to grab that number 1 slot!!
And not only but also: -
- Our Twisted work was ranked 7th best DM campaign of the year
- Jamie Bell and Iain 'gerrrrrrrr' Hunter (our pet name for him) notched up a very respectable 8th place in the DM Creative Directors of the year category, and,
- Lotus (Faceless People) was awarded 10th spot for DM campaign of the decade
So we're over the moon - actually, we're over at the Carpenter's Arms
7. December 2009
A new year is nearly at hand and a indeed a new decade. There's endless chatter in the industry about the changing marketing landscape. The hyperbole aside, it's clear to just about all now that brands have to behave differently than the once did if they are to thrive.
With that in mind we have developed a framework for understanding how brands should behave in this brave new world. We describe this framework as brand TARIF
T: Truthful It's easy to find out if a brand is buying milk from Grace Mugabe or freezing its fresh chicken in Sau Paulo and shipping it by air to Buckinghamshire. We expect to be told the truth. Better to tell uncomfortable truths and have a debate about them than try to sheild us from the facts - it just won't work and then we feel we've been duped. Be honest.
A: Attentive Our parents don't like to worry the Dr with their coughs and colds and expect they're in the wrong when the bank says they've missed a card payment. But more and more we're aware of our rights and that companies are not infallible and we expect the brands we deal with to treat us like we're important to them - or at least like we count. There are lots of channels now by which we can speak to brands - no longer do we rely upon the Contact Us in the website footer or the call centre. Facebook groups and pages, Twitter, blogs and forums. We're talking - brands had better listen.
R: Responsive And we expect what we say to be taken seriously and for brands to respond to it. Simple as that.
I: Interesting Not that it's all customer service and involvement. Rather like a romance, we still want brands to be interesting, to entertain us, to help us edit our choices and to woo us.
F: Forthcoming And we don't want to do all the work. We want brands to tell us what they're up to, include us in their plans and to occassionally suprise and delight us with news and innovation - perhaps letting us dedicated brand fans in on the secret a little early.
So there it is. Our brand TARIF. More on this and measuring success in the new year. There'll be lots of debate and plenty of ways for you to join in with it. So watch this space.
Photo courtesy of The Boy With The Thorn In His Side
2. December 2009
At CMW towers tonight is Christmas party night. We'll be heading off, after hours, to a hostelry in deepest darkest Soho to share a couple of sweet sherrys and a packet of pork scratchings. To get us all in the mood for the Christmas discoteque, here is the Sensational Alex Harvey Band with their tune, "There's no lights on the Christmas tree mother, they're burning Big Louis tonight". Merry Christmas, each and every one of you!
1. December 2009
The nice folks at Revolution have posted a piece about us winning the Wispa website strategy and design. It's a tremendous lot of fun to work with Wispa and the teams at Cadbury, phd, Fallon and Clusta. We think we've got a great plan up our sleeves for the website - so keep your ear to the ground!
Photo of 'bring wispa back' banner at Glastonbury 2007 uploaded to Flickr under a creative commons licence by Cowbite