3. April 2012
CMW created an April Fools Day spoof for Peugeot this year. The ‘mood paint’ film was seeded on various automotive, news and sports sites, picked up by the Telegraph and featured on Peugeot’s Facebook page, YouTube channel and Homepage. The video already has already clocked up 178,500 hits, just three days after release.
Read the full prank below:
Peugeot UK has unveiled an RCZ that uses an innovative reactive paint to change its body colour to reflect your emotions – be it happy, sad or anything in between.
Technicians at Peugeot developed this pioneering new technology by using a psychochromatic coating (mood paint), which alters the molecular structure of the paint to emit light at varying wavelengths. The driver’s moods are detected via heat sensors integrated into the steering wheel, which read their body temperature and pulse rate to change the exterior colour of the car accordingly.
So if you’re feeling happy, the specially-coated RCZ will turn a shade of yellow, depending on the extent of the emotion sensed, but should your feelings change to anger and you’re hit by a fit of road rage, then the car will turn a deep shade of red.
And as long as drivers are ‘happy’ to express their emotions, the whole emotional spectrum of body colours is available to them, including: dark blue – for when drivers are feeling a little down, while a hue of green will spread across the exterior when a driver is detected to be feeling very relaxed.
Speaking about the innovative new ‘mood paint’ concept, product manager, Vince Clisham at Peugeot, said: “This really is a world first for motoring, to have developed a paint that accurately reflects the emotion of the driver, will no doubt have our competitors green with envy. Particularly as our customers can experience this innovation behind the wheel of the RCZ – a sports coupé that already inspires goose-bumps with its double-bubble roof line.”