25. January 2010
Hip hip hurrah! Our Twisted work is a finalist in the FMCG category for this year's Revolution awards.
It's propper hard to get to be a finalist in the Revolution Awards, so we're propper chuffed.
And here's the Beatles!
12. October 2009
We did really well in the 2009 Field Marketing & Brand Experience awards last week. Up against some very stiff competition we waltzed off with a gold and two silvers, all of them for our Faceless People work for Lotus.
Here's what we won and who we beat off*
Gold – Live performance/PR stunt
We were up against: -
Cake – Visit London
Liquid Way – Uniqlo
Multiply - Huggies
Taylor Herring – Eden TV
Silver – Innovative Campaign
We were up against: -
Chemistry - Plenty
Gekko – Digital UK
Iblink - Gilette
Orchid – Kodak
Silver – Product Launch
We were up against: -
CJ Services – Bakkover
Chemistry – Plenty
Line Up - Volvo
Imagination - Ford
REL – Remington
Anyway, we're chuffed that lil'ol'us stole a march on some of the industry giants up there and the judges awarded us against some fantastic campaigns.
PS: Congratulations to all who were shortlisted!
* If you're American, this doesn't mean what you think it does.
22. June 2009
Ah, oui oui. Nous sommes over la lune. Our 3 nominations at Cannes means that we’re the most nominated UK direct agency at the 2009 Cannes Festival. All 3 nominations are for the Faceless People campaign that created such a massive buzz for last year’s launch of the Lotus Evora. Brandrepublic have reported on it too - which is always tres bon.
11. December 2008
We had a superb evening at the DMAs on Tuesday!
We walked away with Gold in the Automotive category (Lotus), silvers in Creative Solutions (Lotus) and FMCG (Cadbury) and a bronze in Field Marketing (Lotus). It's the best haul we have had in the DMAs for a while and we were especially pleased with our standing in the Creative Solutions category. This has always been the 'one to win' because its about pure creativity, has 40+ strong entrants and is judged by the great and the good of the creative world.
A brilliant evening all round.
18. November 2008
It’s just been announced that CMW has been shortlisted for four DMA Awards. The innovative faceless people campaign for Lotus is a finalist in three categories including Creative Solutions, Automotive and Field Marketing while the latest gooey offering from Creme Egg is up for the best campaign in the FMCG category. The results will be announced on 9th December. Fingers crossed!
31. October 2008
We won Best Use Of Multiple Channels at this year's IMAAs for our Creme Egg campaign. You can check it out on the IMAA site here. It was great work to be involved in and we had an absolute ball doing it. Props to our friends on the account at Starcom and Publicis and to our fantastic clients at Cadbury.
30. October 2008
It's been a great year for us here at CMW. We've picked up awards from DMA, NMA, IDM, CiB and MCCA, we've won some fantastic new accounts including the integrated Lotus account, the entire M&S CRM business, Department of Health’s harmful drinking campaign, a place on the 2012 digital roster and major projects from Santander, Visa and Direct Travel Insurance. We've made some big hires too. Creative Directors Jamie Bell and Iain Hunter join from Wunderman, Head of Digital Planning Steve Taylor arrived from Saatchis and Claire Wright and Matt Klippel joined from Proximity to take up the roles of Client Services Director and Technical Director respectively.
And now CMW has been shortlisted for Marketing magazines's DM agency of the year and Campaign's Direct Agency of the Year.
Keep your fingers crossed for us.
30. June 2008
Press release follows: The awards site is here.
CMW has taken home two accolades from this year’s Institute of Direct Marketing (IDM) Business Performance awards for its work with the COI and Cadbury.The agency took the top prize in the direct acquisition category for its campaign for the COI on behalf of the Department for Children, Schools & Families, which encouraged working parents to enquire about childcare options. The campaign cut through the scepticism that recipients would normally feel towards government communications and delivered its message in a positive and upbeat manner. Press, direct mail, door drops, outdoor and field sales were all used in the campaign, which made clever use of Bounty and Acorn data to ensure that it targeted the right households. The agency’s second accolade was as a runner up in the digital branding category for its work on Cadbury Creme Egg – a fun, engaging, and slightly wacky campaign that really brought the brand to life online through social networking sites such as YouTube, and innovative online games.Martin Nieri, managing director at CMW, said “The IDM Business Performance Awards are a great accolade, as they are only given for campaigns which demonstrate a long-term, strategic and sustainable contribution to a client’s business.
“We’re extremely pleased to have not only won the direct acquisition category for the COI, but also to be highly commended for our digital work with Cadbury. We’re very proud of both of the campaigns and particularly the excellent commercial results that they have achieved for the clients.”
26. June 2008
Press release follows: Site for the awards is here.
CMW scooped a series of coveted NMA Effectiveness accolades at the magazine’s annual awards ceremony on 26th June. The awards showcase the power of interactive media to deliver business benefits and drive return on investment.
On the night CMW came first in the Sports category for its pioneering work for London Freewheel, a Transport for London/Greater London Authority initiative which saw all London streets closed off to motor traffic on 23rd September giving Londoners the opportunity to enjoy the capital from their saddles.
CMW created a Freewheel website which generated 32,000 online registrations and encouraged revisits before and after the event. The site delivered a wealth of information and functional tools, including a journey planner, a route guide, tips on how to prepare and raise money for the event, games, a forum and option to sign up for regular news alerts. Users were also encouraged to send in their photos of the day via mobile and these were published on the site and Flickr. Judges said that: “With a small budget, CMW created a relationship marketing site that achieved double the targets and engaged with a very high number of actual participants.”
CMW was also commended for Shape Advisor, an interactive online tool created for the Littlewoods website which allows shoppers to recreate their body type and select appropriate garments from the retailer’s collection. The agency was also shortlisted in the travel category for its online relationship marketing work with regional airline Flybe.
11. March 2008
We took home not one but two MCCA accolades at the MCCA Best Awards held last week. We won the top prize in the category of ‘best communications campaign featuring digital marketing’ for our work on the 2007 Cadbury’s Creme Egg online campaign. In the same category, we won a merit commendation for our work on Littlewoods Direct’s online ‘Shape Advisor’, where Littlewoods’ customers can get fashion advice from sartorial gurus Trinny and Susannah. Splendid news to be able to share. We're delighted with the wins!