22. July 2010
Wooo Hoooo! We're in the IAB's Creative Showcase this month with our Creme Egg campaign.
We're delighted to be in this motnh's showcase and we're working on the next campaign already!
10. March 2010
Our app for the iPhone has just launched. Check it out in the App Store.
We provide two ways to goo some lovely Creme Eggs. Shake the iPhone till the egg goos and then enjoy sqidging the gooey mess all over the screen. Or, go out on the hunt to find eggs hidden in an augmented reality layer. Spotting eggs makes for points in our game on the site. And we all know what points make ...
4. March 2010
We got site of the week in NMA's site inspection and we are filled with glee! Hurrah!
Linky linky to NMA.
8. February 2010
On Facebook we're helping to run the Creme Egg fan page. Our little, just for fun, 'Goo am I?' status updates are very popular. We send out a clue and fans are asked to identify the famous person we're thinking of. There's a goey twist as they're not real peps but the Goo equivalent. Oh, have a look and you'll get the idea.
These have really taken off. As soon as the clues go out, people are really getting into it and posting guesses.
A gooooooood time is guaranteed for all.
8. February 2010
American Apparel are looking for the best bottom in the world. Have a look at the site here. Be warned that I had to sit through quite a lot of NSFW pics before the one above happened by.
It fits perfectly with the brand. American Apparel are 'vertically integrated' which means they do the design, own the factories and do the production, and they own the retail stores. They also make their own advertising and much of it is focussed around causing debate - they speak about the brand being 'telegraphed' from one customer to the next. Often controversial, the advertising work, it seems, is loved or loathed. Whilst it tends to show models (often commissioned in store) 'warts and all' - a real people, sort of vibe - they're all very thin and very young. It's a 'youth' brand, but we all know not all teenagers and twentysomethings would slip into a size 8.
Whatever the debate about the tactics, here is a campaign that has oodles of 'brand integrity'. They're known for underpants, and are searching for the best bottom in the world. They're know for using customers in their ads and here's your chance to star on teh interwebs with your own posterior posted up for all to rate. Unsurprisingly it seems to be a huge success. People love to rate things, and what's better than reviewing and rating bottoms?
It turns out to be much harder than you might think to get people to submit UGC. Perhaps people are less embarrassed to post their bottom than their face? As well as a sense of fun there's an anonymity about posting your bum, and a frisson of risquéness to enjoy. But this campaign talks directly to one aspect of UGC - fame seeking. We all like a bit of praise. Increasingly we all buy into the dream that we can be the next Bee Gees or Pamela Anderson or Brad Pitt. Or the next most famous bottom ever. That said, not many fellas have got their bums in gear for this, yet. And fame seeking is certainly not unique to the girls.
Overall we have some questions about this. We're not
sure who the campaign is aimed at, or how it's meant to spread
or 'telegraph', or if its having the desired effect among the desired
people. But one thing is certain, its innovative, brave and remarkable. And almost no-cost to try out. Brands like this are extremely good at iterating. They're fast to market with both products and ideas. And they're quick to iterate to find the ones that work. It's more than just a fashion thing, it's a lightness of foot that's geared for a 'social media' tempo.
It's worth reading up about American Apparel on Wikipedia. It's a great brand with a super story and a well defined philosophy.
We just did a straw poll and 17% of CMW bottoms are currently American Apparelled. A figure that's set to grow, apparently.
Bottoms up!
11. January 2010
Brand republic have reported our enw campaign for Cadbury Creme Egg.
Read all about it here.
11. November 2009
We've been shortlisted for a Golden Twit! Hurrah and hurray!
22. July 2009
Roland Hafenrichter, ECD of Mather Communications, has written a review of our DM for Twisted in Marketing. It's a very positive peer review and we're delighted to have made such an impression with the work. We're chuffed.
Not only, but also, we've uploaded a little movie showcasing all the Twisted work on AllOurBestWork - the IPA agency showcase alongside one for Creme Egg and one for the Lotus Faceless People work.Hopefully we'll have a lot more stuff going on there soon.
1. July 2009
There's more praise for the Twisted work here which is very nice to see. The campaign's going great guns. I guess that should be 'gooing' great guns.
26. June 2009
Here's a video showing the in-game ads we did for Creme Egg. Media strategy and buying by the cool and lovely team at phd, whose blog is here.