7. October 2009
Following a three way
pitch we’ve picked up the Healthy Start brief from the Department of
Health.
Aimed at giving pregnant
women and new mums and their children the best possible start, this CRM
programme arms them with advice and financial support to make looking
after their little one a little bit easier.
Our concepts are off to
research but you can read a little more about the win in
Campaign.
15. April 2009
Having been appointed to the NHS London account early this year we've just launched the first of two integrated campaigns.
This campaign highlights the dangers of measles and encourages parents to get the MMR jab for their kids to stop the disease spreading further. During the pitch we uncovered the key stat that 1 in 10 kids who suffer from measles will end up in hospital and this is the key message from the campaign. Already it's proving a big success with numerous primary care trusts supporting the campaign that spans outdoor, press, dm, door drops and information for doctors to use in their surgeries.
26. January 2009
We’re delighted to announce that we have pitched for and won not one, but two new jobs for the London Social Marketing Unit/NHS London via COI.
Firstly we’ll be eyeing up men prone to heart disease and diabetes and persuading them to go to the Doc’s for a once over. And for our second appointment we’ll be reaching out to parents of young children and talking to them about the danger of measles.
Marketing Magazine picked up on this and you can read their reports of out win here.
30. June 2008
Press release follows: The awards site is here.
CMW has taken home two accolades from this year’s Institute of Direct Marketing (IDM) Business Performance awards for its work with the COI and Cadbury.The agency took the top prize in the direct acquisition category for its campaign for the COI on behalf of the Department for Children, Schools & Families, which encouraged working parents to enquire about childcare options. The campaign cut through the scepticism that recipients would normally feel towards government communications and delivered its message in a positive and upbeat manner. Press, direct mail, door drops, outdoor and field sales were all used in the campaign, which made clever use of Bounty and Acorn data to ensure that it targeted the right households. The agency’s second accolade was as a runner up in the digital branding category for its work on Cadbury Creme Egg – a fun, engaging, and slightly wacky campaign that really brought the brand to life online through social networking sites such as YouTube, and innovative online games.Martin Nieri, managing director at CMW, said “The IDM Business Performance Awards are a great accolade, as they are only given for campaigns which demonstrate a long-term, strategic and sustainable contribution to a client’s business.
“We’re extremely pleased to have not only won the direct acquisition category for the COI, but also to be highly commended for our digital work with Cadbury. We’re very proud of both of the campaigns and particularly the excellent commercial results that they have achieved for the clients.”
2. April 2008
What they say on Brand Republic here is true. Yes, we're delighted! Yes, we've won the Department of Health's brief for a new Drink Awareness campaign.