22. July 2010
Wooo Hoooo! We're in the IAB's Creative Showcase this month with our Creme Egg campaign.
We're delighted to be in this motnh's showcase and we're working on the next campaign already!
10. March 2010
Our app for the iPhone has just launched. Check it out in the App Store.
We provide two ways to goo some lovely Creme Eggs. Shake the iPhone till the egg goos and then enjoy sqidging the gooey mess all over the screen. Or, go out on the hunt to find eggs hidden in an augmented reality layer. Spotting eggs makes for points in our game on the site. And we all know what points make ...
4. March 2010
We got site of the week in NMA's site inspection and we are filled with glee! Hurrah!
Linky linky to NMA.
8. February 2010
On Facebook we're helping to run the Creme Egg fan page. Our little, just for fun, 'Goo am I?' status updates are very popular. We send out a clue and fans are asked to identify the famous person we're thinking of. There's a goey twist as they're not real peps but the Goo equivalent. Oh, have a look and you'll get the idea.
These have really taken off. As soon as the clues go out, people are really getting into it and posting guesses.
A gooooooood time is guaranteed for all.
11. January 2010
Brand republic have reported our enw campaign for Cadbury Creme Egg.
Read all about it here.
26. June 2009
Here's a video showing the in-game ads we did for Creme Egg. Media strategy and buying by the cool and lovely team at phd, whose blog is here.
27. February 2009
Our Creme Egg game, the Great Eggscape, got picked up in Brand Republic's Digital Bulletin. Have a look here for the review. Have a look here to play the game.
25. February 2009
We've just launched our new game for Creme Egg - The Great Eggscape - in which players can help our gooey friends eggscape the clutches of mad professor Sir Eggburt Shellby. He wants to keep them in his museum. The Eggs, of course, want to get their goo out. Players can help the eggs meet their sticky end.
We very much hope a lot of people will have a lot of fun with it.
You can have a goo here. Goo on, give it a goo!
25. February 2009
Our Creme Egg work started off in December. We looked back at our records from the previous year and picked out our top fans. To thank them for helping so many eggs to goo, we sent each of them 3 of this year's finest eggs - ready and willing to be gooed.
It was DM campaign of the week in DM Weekly and Brand Republic picked up on it too - which is nice.
But we think the people who liked it best were the lucky ones who got the eggs. They let us know on our creme egg blog and on our Facebook Creme Egg fan page.
Super-GOOper!
15. January 2009
Happy new year to all - it's been a happy goo year for us. It's been a bit on the mad side round here at CMW towers. Not so much the Christmas parties you probably have in mind, but rather the Cadbury Creme Egg campaign. There’s gooey fun hither and yon and you can find out all about it at cremeegg.com You can be our friend on Facebook or bebo and while away your lunch hour checking out what we've been up to on YouTube. Hope you enjoy it. Here Today, Goo Tomorrow!
