30. May 2012
Nivea For Men has unveiled a social media aspect to to function alongside its Euro Campaign with ‘Soccer Stars Soundboard’, created by none other than your friends at CMW.
Using images of England’s Euro ‘96 squad members, including Paul Ince, Les Ferdinand, and David Seaman, we created a soundboard app that allows people to select their backing track – rock, reggae, hip hop or house - and add a vocal accompaniment from Ince, Ferdinand and Seaman who appear on-screen.
Users can then record their favourite mix and share it with friends.
The app will be promoted via Facebook, as well as through an eNewsletter to the database and a presence on Nivea’s YouTube channel.
29. March 2012
The Great Football Experiment, our innovative campaign for Nivea for Men, picked up its first prize of the season this week winning gold at The Hollis Sponsorship Awards for best digital activation campaign.
With it shortlisted for both the Marketing Week Engage and Sports Industry Awards next month, we're thinking we may have a hattrick on the cards.
The campaign itself dramatized the brand's proposition 'Preparation is everything,' by showing how a bunch of amateur footballers at a failing football team could progress from no hopes to runners up in their league, and even beat a team of England Legends when given access to the likes of El Tay, Ray Wilkins, and Ray Clemence.
The whole thing played out through social channels and drove massive engagement with the brand. Result.
Great assists from Carat, Octagon, Online Fire, and Big Balls who all gave it 110%.
Check out our film of the campaign here www.cmwlondon.com/work.html#nivea