4. December 2012
Like all agencies, CMW is only as exciting and interesting as the people in it. There’s definitely no shortage here of those with different interests, talents and knowledge. However amongst our team are a few that possess a particular passion. And every once in a while we would like to draw on these people and share their story.
This week we are introducing Sara Cohen, who by day is our Strategy Planner for Peugeot. And who by night and weekends, is a fashion entrepreneur. Yes, she’s the one in the pic above, this is her website – http://www.sara-c.com and this is Sara’s story.
“Most fashion labels begin with a grand vision or a childhood dream. Mine started earlier this year in a campervan called Able Mabel. I spent 7 weeks travelling round England in the middle of winter, and was often the only person walking on the beach and hiking up hills. During this time I discovered another, untouched England; an empty, unique country where nature tells millions of tiny, perfect stories. I photographed and drew what I saw, and the result was my debut collection; Nature’s Edge.
Before I packed up and headed home, I’d decided it was time to follow my passion, combining my love of prints with nature. This is how my ethical print based fashion label Sara C was born. My designs are all hand-drawn or taken from my nature inspired photographs and then digitally printed onto 100% bamboo or peace silk. I design a range of clothing and accessories, all of which you can find here http://www.sara-c.com
I have worked in advertising for 15 years so I come with lots of marketing experience. However nothing enriches your experience more than becoming an entrepreneur and launching your own brand. I now find I wear many hats; designer, product development, production to fulfilment and marketing too. I have found that I now view our client’s challenges at CMW differently. I am able to have a deeper understanding of what’s on our client’s mind, and when approaching a brief I am able to bring another dimension of thinking as I consider all aspects of their business rather than simply the marketing side. Plus having designed my own site and developed and managed my own marketing and social media, I now have a smaller brands personal perspective to add to my experience of working on bigger brands.
It’s amazing what I’ve achieved in a year. 9 months of long days, late nights and weekend working has been absolutely worth it.
15. April 2009
It's not often that our FD features on the pages of this blog but having made the finals of the Real Business/CBI FDs’ Excellence Awards for FD of the year we thought he was worthy of a mention.
So raise a glass and wish him luck on May 13th when the winner is announced. Always good to have a sharp man looking after the accounts when the economy has a wobble!
To see who he's up against take a look at the Real Business site.
11. November 2008
Matt Klippel and Steve Taylor are joining us as Technical Director and Head of Digital Planning, respectively. It was in the news over at Brand Republic here. We're thrilled, they're thrilled. It's going to be swell! As it says on the sleave notes for Sgt Pepper's "A splendid time is guaranteed for all."
24. October 2008
Jamie Bell (no, not that one, the other one - the really cool, talented, award winning one) and Iain Hunter (equally cool, talented and award winning) are joining us here at CMW towers. They've bought a brand new dictionary and we've got all the coloured pencils sharpened ready for them. To say we are over the moon is a significant understatement - we're beside ourselves with excitement! They'll be taking charge of our creative department, as reported in Campaign, and we're certain this will mark the start of a wonderful new phase for CMW pushing our creative even further forward.
16. May 2008
Is the marvellous Claire Wright. She's coming to join us and fetching 20 years of experience in the business with her. She's going to be a fab addition to the team. She's nearly as excited to be joining us as we are to have her. Hurrah, hurrah and thrice hurrah! They mentioned it in Brand Republic in their news bit - see here.