3. April 2012
CMW created an April Fools Day spoof for Peugeot this year. The ‘mood paint’ film was seeded on various automotive, news and sports sites, picked up by the Telegraph and featured on Peugeot’s Facebook page, YouTube channel and Homepage. The video already has already clocked up 178,500 hits, just three days after release.
Read the full prank below:
Peugeot UK has unveiled an RCZ that uses an innovative reactive paint to change its body colour to reflect your emotions – be it happy, sad or anything in between.
Technicians at Peugeot developed this pioneering new technology by using a psychochromatic coating (mood paint), which alters the molecular structure of the paint to emit light at varying wavelengths. The driver’s moods are detected via heat sensors integrated into the steering wheel, which read their body temperature and pulse rate to change the exterior colour of the car accordingly.
So if you’re feeling happy, the specially-coated RCZ will turn a shade of yellow, depending on the extent of the emotion sensed, but should your feelings change to anger and you’re hit by a fit of road rage, then the car will turn a deep shade of red.
And as long as drivers are ‘happy’ to express their emotions, the whole emotional spectrum of body colours is available to them, including: dark blue – for when drivers are feeling a little down, while a hue of green will spread across the exterior when a driver is detected to be feeling very relaxed.
Speaking about the innovative new ‘mood paint’ concept, product manager, Vince Clisham at Peugeot, said: “This really is a world first for motoring, to have developed a paint that accurately reflects the emotion of the driver, will no doubt have our competitors green with envy. Particularly as our customers can experience this innovation behind the wheel of the RCZ – a sports coupé that already inspires goose-bumps with its double-bubble roof line.”
6. August 2010
Some fantastic news! The results have just come in from the International Automotive Advertising Awards and we’ve won a fistful.
Our 207 Bandage pack picked up Silver in Consumer DM.
Our Peugeot GT100 pack picked up Silver in the brochure category.
And our Lotus Evora Bellyband pack picked up not only Silver in Consumer DM ...
... but also the much coveted Gold in the Brochure Category!
Obviously, we're chuffed to bits, but the pedal stays firmly on the metal as we're already racing off on new campaigns.
28. April 2009
And why not?
15. April 2009
We've just launched a new campaign to promote Peugeot's 308CC. Rather than TV we've focussed the budget on experiential events to allow drivers to enjoy the car in stylish surroundings reflecting the sleek look and feel of this model.
You can check out the full story on brand republic.
16. January 2009
We’re all revved up ‘cos we’ve won the pitch for the Peugeot Fleet business! It’s exciting times for Peugeot and we’re chuffed that we’re going to be part of it. You can read all about it in this Marketing Week article. Vroom vroom.
28. May 2008
Some of our work for Peugeot was reviewed in Marketing in the Direct Choice bit. You can read all about it here.