22. October 2008
We're loving the campaign Microsoft are running - well, it's at least caused heated debate between our Mac-mads and the Windows-wed. The campaign site allows you to join a gallery of folks testifying in video and still images that they are a PC user and also stating another fact about themselves - tapping into that all important need to self-brand, join tribes and promote one's image, voice, ability to play bohemian rhapsody on the spoons etcto the world. We all know Macs and Mac people are uber-cool and MS can never(?) take that on. So this campaign very cleverly starts with something Microsoft can own. The fact that the vast majority of computer users doing use a MS powered PC. It celebrates both their ordinaryness diversity, and significance. It's great. Once you've uploaded your photo or video to their gallery they moderate the assets then send you a link so you ca see yourself starrring in an ad. Here is our very own Steve Taylor, starring thus.